So I finally got my own site lindapierre.com up and running. It’s been one of those things I’ve been having on my list to do for quite a while now. The hole point with this site is for others to get to know me better, by being able to read, watch, listen to stuff that I like. But also to see what I am doing right now and have been up to in the past, both in my personal life but mostly when it comes to the work that I do with Urban Lifestyle and other projects I am involved in.

Me and Tomas Nihlén started Urban Lifestyle back in 2006. Back then we used to call ourselves trend analysists focusing on new media. I remember when we in back in December 2006 went to visit a bunch of agencies in Stockholm (where we are from) and showed them a video we had made to illustrate the power of the consumer. The story was the one about Lonelygirl15 and how disappointed people got when it came out that it was all a fake. What we wanted to show was that people will from now on tell the world what they think about you, your brand, product or service and it’s up to you if you want to join the party or not. Anyhow it has been a journey scince then, we have changed direction a bit but it is still people that interest me the most.

I’ll make sure to tell you more about me further on. And also, I’m going to Barcelona in a few months so if you live there or just plan on going there for a weekend or so, send me a message on Twitter (@lindapierre).

Hasta luego!