Hardly anyone could have missed the discussion that’s going on about the death of the printed newspaper. New e-readers keep on coming and it seems like this could be something that could take over, at least a big part of, the way we read newspapers today if on the go. To read a book or a magazine on an e-reader still is still quit expensive though and not all of us will choose to switch to a digital version of the paper you read while commuting.

One thing that makes paper newsmagazines a bit impractical is the fact that it is often crowded on a train or a bus. This was something that Peter Bluijs from Telegraaf Media Groep also had thought of and came up with a simple but oh so brilliant idea. Why not make the paper vertical instead? I like it!

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Found the link via Beta Alfa and you can read more about innovation within journalism and marketing at newspapers at Forum4Editors.