I stumbled upon a project (and an upcoming movie) called “The Pact Project“. The whole idea is to create a movie with the help of you people out there. You can contribute by for instance commenting dialogs, come up with ideas for the story or by supporting the project with a donation.

I think it’s a very interesting idea and I must say I was a bit surprised when I saw that it was a Swedish crew behind it. Finally a use of social media and video that doesn’t scream marketing and viral videos but that actually want’s to do something new and exciting. Not something I’ve seen a lot from other Swedish brands, companies or people in general for that fact.

I also think the story looks very interesting:

[youtube tMu0gRzTUyU]

The crew behind the movie explains their idea:

[youtube F2Tr9VcAME8]

I love the remixing part of it all and that the movie will be available for filesharing. I really hope they get the attention they deserve and that people actually contribute in different ways. Looking forward in seeing the results!